With 65 exhibitors, an accompanying programme, numerous lunch presentations, and a splendid dining and dancing event in the Liederhalle, the annual Steinbeis-Tag in Stuttgart, 28th September 2012 was a great success.
At our own exhibition stand, we presented results from our collaborative EU project “IVY – Interpreting in Virtual Reality”. Our visitors came from small and medium enterprises, consultancy agencies and business schools. In addition to the virtual training opportunities IVY provides for interpreting trainees, visitors were especially interested in the information and awareness raising support for potential interpreting clients. IVY’s focus on making interpreting clients familiar with the possibilities and constraints of business interpreting, thereby enabling them to accommodate their own communicative behaviour to the interpreting situation, was appreciated as a key to communicative business success.